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The fantastic 2024 “Meshwar Rayhin Meshwar” national tourism campaign for Lebanon was launched by the Ministry of Tourism on 1 July at Le Yacht Club Zaitunay Bay.
H.E. Walid Nassar, Lebanon’s Minister of Tourism, spoke about how tourism significantly contributes to creating job opportunities and boosting economic activity, benefiting both individuals and communities. He acknowledged the challenges Lebanon faces but emphasized that the event was a moment to focus on hope. He noted that tourism fosters cultural exchange and strengthens the economy.
During the event, Miss Lebanon Yasmina Zaytoun, who appears in Meshwar Rayhin Meshwar, invited everyone to appreciate Lebanon, which she described as the most beautiful country in the world.
The campaign aims to cultivate a new culture that respects Lebanon’s cultural and environmental heritage. Indeed, Nassar expressed Lebanon’s commitment to aligning with the Arab world’s vision of resolving conflicts and its determination to be part of any regional understandings.
Meshwar Rayhin Meshwar is reimagined and performed by Omar Rahbany. It is directed by Karim Rahbani and Phenomena Agency.
A number of Lebanese brands collaborated on the project, including Wardieh Holding, Spinney’s and Almaza.
To watch the full video, click here.
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If you enjoyed reading this and want to explore Lebanon this summer, check out our where to go and what to do sections!
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