Having recently launched his striking ECHELLE chairs, which fuse classic design with modern materials and expand like a ladder to embrace the human body, George Geara has carved out a niche in the world of furniture design. Yet, the Lebanese designer’s talents are far more extensive, as we discover.

What can you tell us about your journey in the world of design and where you are today?

I studied architecture in Beirut and Madrid. After pursuing my masters in architecture and industrial design between the two cities, I returned to Beirut. Although I didn’t plan to stay in Lebanon, I changed my mind after meeting the many of the country’s artisans, carpenters and craftspeople. Indeed, I was very excited to work with them; I noticed how knowledgeable, motivated and passionate they were. So, I started creating a link between the steel workers, carpenters and designers. My goal was to instill greater discipline, introducing the artisans to the world of industrial design.

How would you describe the furniture you create?

The furniture I design reflects many things: music, modern society… There are elements of myself in everything I do. When I observe my work from a distance, I see a musician, painter and artist. Before becoming a designer, I actually spent 14 years studying piano and attended the music conservatory. I obtained my master’s degree in classical piano. After that, I developed my skills in composing. When I later studied architecture, I discovered a beautiful relationship between architecture, music and design.

You are well known for your AMALAGAM collection. What can you tell us about it?

Through the AMALGAM collection, I wanted to show how artisanship and industrial work interlock to create a dialog between the artisan and machine. The collection, which debuted at Edit Napoli and Dubai Design Week, comprises beautiful bar stools, low chairs, rocking chairs and even chairs with extremely long backs: the ECHELLE chairs. During We Design Beirut, I unveiled the colorful QUARTET at Villa Audi. It was a special moment.

What is your philosophy?

When it comes to design, I believe in simplicity, where form follows function in a very artistic and aesthetically pleasing manner. One must not forget the norms and standards of architecture; however, I have my way of doing things. I always say that design involves sculpting forms from sounds. In essence, music is moving architecture.

What do you love most about Lebanon?

What differentiates Lebanon from elsewhere is its people. I believe that we can make our country better if we search deep inside ourselves. The Lebanese are cultured and creative; they can adapt to new lifestyles, and they have great taste. What’s keeping this country on its feet is an irrepressible will to survive. We, as Lebanese, refuse to give up and remain rooted. Indeed, this is what we experienced at We Design Beirut; we all returned to our beloved homeland and bonded.

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