With the vast majority of travelers looking for authentic experiences, Zouroona is helping individuals find them. We learn more about how the booking platform is achieving its goal and its commitment to sustainable and meaningful travel.
What is Zouroona?
Zouroona is an online booking platform for authentic and charming accommodations in the most beautiful regions in Lebanon. From traditional Lebanese houses to centuries-old palaces or even luxurious huts in the middle of the forest, visitors can book lodgings which stand out for their visible charm in architecture, design and natural environment. Hosts at Zouroona’s lodgings are people deeply rooted in the cultural Lebanese landscape and are all passionate about their region.
In addition to its user-friendly website, Zouroona offers continuous support to guests, whether through its hotline or its social media platforms (Instagram and Facebook). By contacting Zouroona, you will be guided toward the destination and accommodation that best suits your needs, with guesthouses and boutique hotels spread all over Lebanon.
In what way is Zouroona collaborating with USAID-supported DMOs (Destination Management Organizations) to foster the promotion of different regions in Lebanon?
Zouroona will be partnering with the recently established DMOs to highlight the best tourist destinations in all regions and organize activities with key stakeholders.
How are you creating memorable experiences for tourists across Lebanon?
Zouroona follows a responsible tourism approach and partners with hosts who respect the local economy, culture and environment. A customized itinerary is suggested to guests depending on their needs and could include, in addition to charming lodgings and transportation, ancient monument tours, nature hikes, wine tours, host tables, farm visits, handicrafts and tours with local experts who will lead you off the beaten track.
Zourouna has partnered with the NGO the Most Beautiful Villages of Lebanon, comprising 60 villages across Lebanon. Zourouna relies on this label to customize meaningful experiences for guests — especially the Lebanese diaspora — who wish to spend several days exploring a particular region or enjoy a more comprehensive tour that combines several regions across Lebanon.
How has Zouroona become a digital partner for accommodation?
Zouroona has also developed its digital services to share the experience it gained from the field with other accommodations and guesthouses that are seeking to thrive in the digital era. With the ever-evolving landscape of online marketing and guest preferences, having a dedicated digital partner can make all the difference.
Zouroona’s team is specialized in crafting effective digital marketing strategies, tailored specifically for guesthouses. It has a deep understanding of the industry and utilizes its expertise to create compelling online campaigns. Zouroona’s digital services empowers guesthouses to navigate the digital landscape effectively, reaching a wider audience and achieving long-term success in an increasingly competitive market.
In the short, Zouroona aims to be a tourism hub which promises a meaningful experience and brings together the main stakeholders who can offer visitors ultimate, authentic travel experiences that respect the environment.
This article is part of a joint project to promote tourism destinations across Lebanon, launched by the Trade and Investment Facilitation (TIF) activity, funded by the United States Agency for International Development (USAID), and Hospitality Services. The content of this article is the sole responsibility of Hospitality Services, and does not necessarily reflect the views of USAID or the United States Government.
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